🐟 𝐅𝐨𝐜𝐮𝐬 𝐠𝐫𝐨𝐮𝐩 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐢𝐧 𝐓𝐮𝐧𝐢𝐬𝐢𝐚 🐟

Regarding Tunisian participants, #fish 🐟 intake was quite different between the in #land and #seaside 🌊 #participants, as people living near the #sea consumed more #fish 🐟 (with some people eating daily) compared to the others not only due to a higher availability and appreciation of the nutritional benefits of the #product, but also due to their dietary habits since a young age.

In fact, people living near the seaside 🌊 stated a preference for fish with neutral taste, that is fresh, seasonal, and wildly caught compared to people living in internal areas where stronger and oiler fish meats (sardines, mackerel and seas bass) were preferred. Price and freshness were noticed to be the key determinant elements of consumer’s purchase, participants linked the price with freshness (an expensive fish is fresher and of a better quality than the cheap one) and defined freshness based on the sensory and physical attributes of the product. Trust issues also emerged in the inland session, as all participants did not trust fishmongers and unfamiliar brands.

In addition, factors linked to the #consumer, age, marital status, and past experiences defined consumers’ #behaviour as people with young age did not have enough knowledge to distinguish fresh fish 🐟 and older people had a higher appreciation for the product for its health benefits. Finally, people who were married and with larger households leaned toward cheaper fish 🐟 such as sardines and farmed fish 🐟 to satisfy their families’ needs.

Download the public deliverable and read more 👉🏻 https://surefish.eu/download/public-deliverables/

#SUREFISH #PRIMA #Safety #Traceability #Authenticity #Mediterranean #Fishery #FoucusGroup #QualityControl