In ๐๐บ๐ผ๐น๐ฌ๐ญ๐ฐ๐บ๐ฏ๐, the definition of extrinsic and intrinsic attributes affecting #consumer preferences was performed through 3๏ธโฃ different but complementary experimental approaches.
The 1๏ธโฃst consisted of qualitative #research; this approach was carried out by #focusgroup #interview.
๐๐๐๐๐ team developed, tested and validated a #protocol to conduct FG interviews which were carried out into the different countries involved in the project. 2๏ธโฃ focus group interviews were conducted in each country, with 1๏ธโฃ0๏ธโฃ participants per focus group, to gather information about different perception, habits, and purchase decision for #fish ๐ products.
The #qualitative #research, led by ๐๐๐๐๐ and performed in collaboration with ๐๐๐๐๐, ๐๐๐๐, ๐๐๐, and ๐๐๐๐ ๐ ๐๐๐ involved the collection of qualitative #data through focus group interviews. Each country involved within the project (๐๐ญ๐๐ฅ๐ฒ, ๐๐ฉ๐๐ข๐ง, ๐๐ ๐ฒ๐ฉ๐ญ, ๐๐๐๐๐ง๐จ๐ง, and ๐๐ฎ๐ง๐ข๐ฌ๐ข๐) conducted 2๏ธโฃ focus groups, one for the #seaside ๐ and another one for the #inland #population, to gather different opinions regarding the perceptions of fish ๐ cues and their impact on the consumerโs decision-making process.
Download the public deliverable and read more๐๐ป๏ธ https://surefish.eu/download/public-deliverables/
#SUREFISH #PRIMA #Safety #Traceability #Authenticity #Mediterranean #Fishery #Consumers #FocusGroup
