๐ŸŸ๐‘บ๐‘ผ๐‘น๐‘ฌ๐‘ญ๐‘ฐ๐‘บ๐‘ฏ๐ŸŸ QUALITATIVE RESEARCH

In ๐ŸŸ๐‘บ๐‘ผ๐‘น๐‘ฌ๐‘ญ๐‘ฐ๐‘บ๐‘ฏ๐ŸŸ, the definition of extrinsic and intrinsic attributes affecting #consumer preferences was performed through 3๏ธโƒฃ different but complementary experimental approaches.

The 1๏ธโƒฃst consisted of qualitative #research; this approach was carried out by #focusgroup #interview.

๐”๐๐ˆ๐๐€ team developed, tested and validated a #protocol to conduct FG interviews which were carried out into the different countries involved in the project. 2๏ธโƒฃ focus group interviews were conducted in each country, with 1๏ธโƒฃ0๏ธโƒฃ participants per focus group, to gather information about different perception, habits, and purchase decision for #fish ๐Ÿ  products.

The #qualitative #research, led by ๐”๐๐ˆ๐๐€ and performed in collaboration with ๐ˆ๐“๐„๐๐„, ๐‚๐‹๐€๐‘, ๐€๐”๐, and ๐’๐‹๐Ž๐– ๐…๐Ž๐Ž๐ƒ involved the collection of qualitative #data through focus group interviews. Each country involved within the project (๐ˆ๐ญ๐š๐ฅ๐ฒ, ๐’๐ฉ๐š๐ข๐ง, ๐„๐ ๐ฒ๐ฉ๐ญ, ๐‹๐ž๐›๐š๐ง๐จ๐ง, and ๐“๐ฎ๐ง๐ข๐ฌ๐ข๐š) conducted 2๏ธโƒฃ focus groups, one for the #seaside ๐ŸŒŠ and another one for the #inland #population, to gather different opinions regarding the perceptions of fish ๐Ÿ  cues and their impact on the consumerโ€™s decision-making process.

Download the public deliverable and read more๐Ÿ‘‰๐Ÿป๏ธ https://surefish.eu/download/public-deliverables/

#SUREFISH #PRIMA #Safety #Traceability #Authenticity #Mediterranean #Fishery #Consumers #FocusGroup

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