UNINA team drew up a consumer survey, that was translated and sent to Spanish partner ITENE.
The purpose of the online survey (constituted of 50 questions) was to reach 1000 fish consumers both in Italy and Spain, to determine consumer preferences regarding the extrinsic/intrinsic fish characteristics and their impact on the consumer’s decision-making process.
Also, psycho-attitudinal and social-demographic information were collected. Results allowed to classify Italian consumers into four groups, based on the relative importance of extrinsic and intrinsic attributes on their fish consumption: label sensitive; price-sensitive; sensory sensitive, and wildly caught sensitive consumers.
The Spanish population instead was classified into catch area sensitive; sensory sensitive; price and freshness sensitive, and species sensitive consumers.