The focus groups were conducted in major cities across TUNISIA, with participants from a range of demographic backgrounds. Participants were asked a series of questions about their attitudes towards fish, including their perceptions of taste, texture, and health benefits. They were also asked about their purchasing habits, including where they buy fish, how often they eat it, and what types of fish they prefer.
The results of the study revealed some interesting insights into consumer behavior around fish. Firstly, taste and freshness were found to be the most important factors in consumers’ purchasing decisions. Participants were also found to be increasingly interested in sustainability and ethical fishing practices, with many expressing a preference for locally sourced and responsibly harvested fish.
FIND OUT MORE HERE: https://www.assgimed.com/2021/02/16/la-pesca-in-tunisia-e-le-aspettative-del-consumatore-locale/